You Can’t Out-MAGA Donald Trump
You Can’t Out-MAGA Donald Trump
Why This NBC Poll on Dems and ICE Is Flat-Out Hilarious
Why This NBC Poll on Dems and ICE Is Flat-Out Hilarious
The Liberal Media Reaction to the NYC IED Attack Was Laughably Predictable
The Liberal Media Reaction to the NYC IED Attack Was Laughably Predictable
VIP
Democrats and the Stench of Desperation
Democrats and the Stench of Desperation
Everyone's in on It
Everyone's in on It
Intersectionality and Abandoned Leadership Is Killing the Democrats
Intersectionality and Abandoned Leadership Is Killing the Democrats
Accountability, the New Political Buzzword
Accountability, the New Political Buzzword
Stop the Harmful Time-Changing Ritual
Stop the Harmful Time-Changing Ritual
Kitchen-Table Politics: Why Prescription Drug Costs Could Decide the Midterms
Kitchen-Table Politics: Why Prescription Drug Costs Could Decide the Midterms
Man Arrested for Allegedly Stealing Veteran’s Identity and Using VA Health Care for 3 Decades
Man Arrested for Allegedly Stealing Veteran’s Identity and Using VA Health Care for...
Seventh U.S. Service Member Killed in Operation Epic Fury
Seventh U.S. Service Member Killed in Operation Epic Fury
NYPD Investigates Suspicious Device in Manhattan Vehicle After Apparent Terror Plot
NYPD Investigates Suspicious Device in Manhattan Vehicle After Apparent Terror Plot
NYPD Confirms Real IED Thrown at Protest Crowd
NYPD Confirms Real IED Thrown at Protest Crowd
Federal Judge Voids Voice of America Layoffs
Federal Judge Voids Voice of America Layoffs
Trump Says He Won't Sign Any New Legislation Until the SAVE Act Is Passed
Trump Says He Won't Sign Any New Legislation Until the SAVE Act Is...
OPINION

Kraft to rename snack unit 'Mondelez'

Townhall Staff
Townhall Staff | Mar 22, 2012
The opinions expressed by columnists are their own and do not necessarily represent the views of Townhall.com.
Kraft to rename snack unit 'Mondelez'

Monde-what?

Kraft Foods (KFT, Fortune 500) announced Wednesday that it plans to change the name of its snacks division to "Mondelez International" when it splits into two companies later this year. The second company, comprising Kraft's North American grocery division, will become Kraft Foods Group.

Advertisement

The move marks the latest entry into the catalog of corporate rebranding efforts, ranging from the successful -- think Verizon (VZ, Fortune 500), formed when Bell Atlantic and GTE came together in 2000 -- to the flops (in a word, Qwikster).

Join the conversation as a VIP Member

Recommended

You Can’t Out-MAGA Donald Trump Kurt Schlichter
Everyone's in on It Alan Joseph Bauer
Intersectionality and Abandoned Leadership Is Killing the Democrats Arthur Schaper
A Pair of Terrorists Targeted an Anti-Islam Protest. You Won't Believe How the Media Spun it. Joseph Chalfant
That Jesse Jackson Memorial Service Was a Gathering of the Worst People Matt Vespa
The Liberal Media Reaction to the NYC IED Attack Was Laughably Predictable Matt Vespa

Trending on Townhall Videos

Advertisement
Top Columns
Advertisement

Trending on Townhall Media

Accountability, the New Political Buzzword Allen West
Advertisement