Biography
Gary Schneeberger is founder and president of ROAR, a boutique PR firm that helps individuals and organizations engage audiences with the boldness and creative clarity that ensures they are heard. The ROAR team has earned clients coverage in hundreds of local and regional news outlets, plus national platforms from The New York Times to USA Today, Time to Sports Illustrated, NPR to the BBC.
During his 30-year communications career, he has advised Hollywood studios, television networks, global ministries and publishing houses. He has counseled and created communications platforms for authors, experts, speakers, coaches and consultants from some of the biggest names in movies and TV to true mom-and-pop shops.
Schneeberger is the best-selling author of BITE THE DOG: Build a PR Strategy to Make News That Matters, a guidebook to the effective practice of public relations hailed by critics as “helpful and hilarious” and recommended by colleagues as “smart, clear, cogent, actionable and always thoroughly entertaining.”
He also spent more than 15 years as an award-winning reporter and editor for newspapers coast-to-coast, including the Los Angeles Times.
