Why is it "genius" you ask? If you have to ask you are not a liberal. This is "Hope 'n Change 101": When your message is incoherent, not very specific, lacks clarity, and is unfocused, people can "project a lot of different frustrations" on said message--as Rachel Maddow describes for us here. It's campaign Obama 2008--minus the soap and deodorant.
Mirror, Mirror, on the Wall, Which Nations Maintain the Rule of Law Best of All? | Daniel J. Mitchell