So it may surprise you to learn that women matter more than might be evident. Why? They outvote men.
In 2008, 66 percent of women voted versus 62 percent of men. Women voted for Barack Obama over Sen. John McCain by 56 percent to 43 percent, while men were almost evenly split between the candidates at 49 percent to 48 percent.
Four years ago, almost 10 million more women than men voted -- 70.4 million women compared with 60.7 million men, according to the United States Census Bureau.
The magic number of Electoral College votes needed to win is 270. Many of the states are considered safe for either the Democratic Party or the Republican Party. The states that might go to either party are considered battleground states.
In the battleground states, women outvoted men in 2008.
Women made up 54 percent of the total votes in 2008 in the battleground states of Michigan, North Carolina, Virginia and Missouri. Combined, these states represent 54 electoral votes.
Women comprised 52 percent of voters in 2008 for Ohio (18 electoral votes) and Nevada (six electoral votes). In Florida, where 29 electoral votes are a stake, 53 percent of the votes came from women in 2008.
Based on these data, women matter.
What issues do women most care about?
Based on the media coverage this past week, and Democrats claiming that Republicans are waging a "war on women," one might conclude that birth control and abortion are the most important issues on women's minds. But wait -- let's look at the data.
According to a survey by Pew Research Center, more women (88 percent) said that the economy was very important. This was higher than any other issue. The economy was most often cited by men, as well, with 86 percent saying it was very important (survey conducted April 4-15, of 3,008 adults, with a sampling error of plus or minus 2.1 points).
Interesting that women, more than men, thought the economy was very important. But not surprising if you think about whom you know. Is it more likely that women or men pay the household bills?
Who most often has to figure out how to stretch a dollar earned farther and farther as grocery prices and gas prices rise higher and higher? Who most often chooses to forgo items to make sure that their children have the food that they need, the school supplies required to succeed?