McCain's New Web Bio Ad ...

Matt Lewis | March 31, 2008 9:24 AM

McCain's team has released a new web bio ad. It focuses on the military legacy passed down from his grandfather and father. The ad closes with the tag line:

"That cause is our country." I've watched it three times, and I'm not sure what I think of it -- other than that it doesn't blow me away.

I think McCain's personal story is, perhaps, more persuasive than his family story. His father was an Admiral -- that's different than saying your dad worked in a coal mine. While this is a tremendous legacy to be proud of -- and while Sen. McCain obviously served admirably in his own right -- hearing about his successful military family isn't necessarily endearing, and ironically, might sound a bit elitist to some voters. Will voters think: "It ain't me, it ain't me, I ain't no fortunate one"?