It turns out that woke definitely is not dead, and the progenitors of the newest strain aren’t who you’d expect: the golf industry.
The social media influencer golf brand Good Good recently released an advertisement promoting a new club that featured a woman being shoved to the ground by the brand’s frontman with a warning. Users on social media quickly accused the brand of promoting domestic violence.
This Callaway x Good Good ad is lame, but if you watch the full 60 second ad it’s clear the Corrupt Golf Media is purposely taking the first 15 seconds out of context to stir up a controversy that doesn’t exist.
— Country Club Populist (@LIVGolfNation) August 25, 2026
Cancel culture is the worst. pic.twitter.com/6IOQCxGdRJ
As a result of the ad, Good Good lost sponsorships, a TV show, and a PGA tournament hosted in Austin, Texas.
🚨💻❌ JUST IN — Golf Galaxy & Dicks Sporting Goods have now removed all Good Good products, golf equipment and apparel from their online stores as the fallout from the driver video continues.
— NUCLR GOLF (@NUCLRGOLF) August 26, 2026
Thoughts on the move? pic.twitter.com/8C8vIcH98r
Tuesday recap in the Good Good driver ad fallout ⬇️
— David Rumsey (@_DavidRumsey) August 26, 2026
- Callaway CEO announces investigation into ad approval
- PGA Tour CEO Brian Rolapp calls initial statement disappointing; won't commit to Good Good Championship's future
- Golf Channel postpones Big Break x Good Good premiere… https://t.co/s9umObHsZM pic.twitter.com/XT0NxdCvot
🚨⛳️❌ JUST IN — The Telegraph is now reporting that pressure is mounting on the PGA Tour to cut ties w/ Good Good as title sponsor of November’s tournament in Austin & the Tour has alternate sponsor’s already lined up if they pull the plug. Additionally, @EllynBriggs reports… https://t.co/ilHXx5ymdD pic.twitter.com/T03grc7OgR
— NUCLR GOLF (@NUCLRGOLF) August 26, 2026
— Callaway Golf (@CallawayGolf) August 27, 2026
Statement from the @PGATOUR on Good Good Golf pic.twitter.com/UULsey16aj
— PGA TOUR Communications (@PGATOURComms) August 27, 2026
It’s hard to believe that this could be the reaction to a rather innocuous ad at best, or in poor-taste at worst. Personally, I didn’t find the ad funny or entertaining, but I also didn’t see it as something to even register as offensive. Claiming that the ad in any way glorified or promoted domestic violence can only be considered a bald-faced lie by people looking at the matter with any sort of objectivity.
It’s 2026. Trump won. We don’t have to pretend to be offended over an ad that a major company and a major social media brand both considered to be passable until the wokescolds on social media decided to run their latest cancel culture operation.
Why are we trying to sprint back to a time when lives were ruined over the lamest things posted on social media?
