Guy Benson

This spot features a classic clip from 2008 when an exasperated Clinton called Obamamania as "the biggest fairy tale" he'd ever seen:
 


Ah, the good old days when Bill Clinton was an evil racist, or whatever.  Now the 42nd president is making excuses for The One, trying to convince Americans 2012 is a referendum on his 1990's record, even though he hasn't been on a ballot in roughly 15 years.  That's how ugly it's gotten under the current incumbent.  American Crossroads is up with a new ad as well, highlighting the disappointing irony of Obama's "Forward" slogan:
 


These basic economic statistics and broken promises are the reason why Obama has been forced to run an extremely negative, personal campaign against Mitt Romney.  Even Politico notices Chicago's disproportionate mean streak:
 

A crabby, negative campaign that has been more about misleading and marginal controversies than the major challenges facing the country? Barack Obama and Mitt Romney can both claim parenthood of this ugly child. But there is a particular category of the 2012 race to the low road in which the two sides are not competing on equal terms: Obama and his top campaign aides have engaged far more frequently in character attacks and personal insults than the Romney campaign. With a few exceptions, Romney has maintained that Obama is a bad president who has turned to desperate tactics to try to save himself. But Romney has not made the case that Obama is a bad person, nor made a sustained critique of his morality a central feature of his campaign. Obama, who first sprang to national attention with an appeal to civility, has made these kind of attacks central to his strategy. The argument, by implication from Obama and directly from his surrogates, is not merely that Romney is the wrong choice for president but that there is something fundamentally wrong with him.  To make the case, Obama and his aides have used an arsenal of techniques — personal ridicule, suggestions of ethical misdeeds and aspersions against Romney’s patriotism — that many voters and commentators claim to abhor, even as the tactics have regularly proved effective.


As Barack Obama wraps up his re-nominating convention, Republicans are poised to unleash a massive ad barrage in key swing states.  Democrats are concerned about Romney's big funding advantage now that general election season is heating up, and Team Romney wants to exact some pain in the coming days:
 

Senior Romney-Ryan campaign officials tell Fox News the campaign will launch an enormous media offensive on Friday, the day after President Obama accepts the Democratic Party's nomination for a second term. The push will include ad buys in several states that will cost tens of millions of dollars.  Aides said more than a dozen new ads, each tailored to different regions and segments of the electorate, will begin airing Friday, aimed at dramatically shifting the dynamics of a contest that Romney-Ryan aides acknowledge, in terms of the hard realities of the electoral map, have until now favored the Obama-Biden ticket. 


Bounce prevention, or beginning a new chapter in the campaign?

Guy Benson

Guy Benson is Townhall.com's Senior Political Editor. Follow him on Twitter @guypbenson.

Author Photo credit: Jensen Sutta Photography