The transformation of Germany in the 1920s and '30s from the nation of Goethe to the nation of Goebbels is a specter that haunts, or should haunt, every nation.
The triumph of Nazi propaganda in this period is the subject of a remarkable exhibit at the United States Holocaust Memorial Museum (where I serve on the governing board). Germany in the 1920s was a land of broad literacy and diverse politics, boasting 146 daily newspapers in Berlin alone. Yet in the course of a few years, a fringe party was able to define a national community by scapegoating internal enemies, elevate a single, Messianic leader, and keep the public docile with hatred while the state committed unprecedented crimes.
The adaptive use of new technology was central to this achievement. The Nazis pioneered voice amplification at rallies, the distribution of recorded speeches, and the sophisticated targeting of poster art toward groups and regions.
But it was radio that proved the most powerful tool. The Nazis worked with radio manufacturers to provide Germans with free or low-cost "people's receivers." This new technology was disorienting, taking the public sphere, for the first time, into private places -- homes, schools and factories. "If you tuned in," says Steve Luckert, Curator of the exhibit, "you heard strangers' voices all the time. The style had a heavy emphasis on emotion, tapping into a mass psychology. You were bombarded by information that you were unable to verify or critically evaluate. It was the Internet of its time."
This comparison to the Internet is apt. The Nazis would have found much to admire in the adaptation of their message on neo-Nazi, white supremacist and Holocaust-denial Web sites.
But the challenge of this technology is not merely an isolated subculture of hatred. It is a disorienting atmosphere in which information is difficult to verify or critically evaluate, the rules of discourse are unclear, and emotion -- often expressed in CAPITAL LETTERS -- is primary. User-driven content on the Internet often consists of bullying, conspiracy theories and racial prejudice. The absolute freedom of the medium paradoxically encourages authoritarian impulses to intimidate and silence others. The least responsible contributors see their darkest tendencies legitimated and reinforced, while serious voices are driven away by the general ugliness.
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