Matt Towery

For those who follow politicians, political pundits and the media, it seems as we head into the more intense portion of this election year, that a few aspects of the "game" we call politics and the coverage of it be exposed. So here is the truth about politics in 2014 and how it is reported, analyzed, twisted, contorted and created.

— Most people don't know who various politicians are and don't care until just weeks before an election. It must be hard for all of the big shots in D.C. who strut about like bantam roosters to face the reality that the average person in America has better things to do than sit at home and focus on what their leaders in Washington, or even at the local state capital, do or say. It used to be a big deal to be a Congressman or U.S. Senator, but in today's world, only older voters consider a position in elected office to be one of honor. Unless someone is a political junkie or part of a chamber of commerce, people just don't focus on politicians.

— Most campaigns are run either by young political operatives who luck into a victory or by consultants who handle a multitude of races and try to pretend that they understand the political flavor and opinions of every area of the nation. They don't, and consequentially most candidates run silly TV ads and give more of the money they raise to consultants and pollsters than they ever should.

— While on the subject of polls, most pollsters who work for candidates or parties are just plain lousy. They give their clients numbers that they want to hear, which really does no favor to their candidate or cause. It's sort of like hiring a doctor to x-ray you and tell you that you don't have cancer while a huge tumor is plainly in sight. Either the doctor is incompetent or just wants the patient to keep following his advice until it's too late and the situation is terminal. And as for the "medical tools" of partisan pollsters, consider the fact that most of these D.C. bandits continue to provide candidates and cause poll results with 50 or 60 questions attached. In this day and time only the loneliest of lumberjacks or forest rangers stuck in some sky-high observation post would take the time to answer a 60-question survey. And these pollsters now claim that a good percentage of their surveys are answered by folks with cellphones. That's a farce. When have you noticed a cellphone user intently listening to their phone and carefully answering 60 or so questions? It just doesn't happen, or if it does, the respondent is likely a kook.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery