I finally had to sit down with my 11-year-old daughter for “the talk.” Despite my best efforts to preserve her innocence and protect her from growing up too quickly, I simply had to tell her some important facts of life.
No, we didn’t have a talk about how babies are born. This talk was about America’s assault on girlhood. The time finally came for me to explain to my daughter the relationship between media and marketing and money, and why some people think nothing of exploiting girls if it increases their ratings, sells advertising and beefs up the bottom line.
It’s a conversation I wish I could have avoided, but unfortunately Miley Cyrus’ recent performance at the “Teen Choice Awards” forced my parental hand. And anyway, I’m not one to waste a teachable moment.
If you don’t know, Ms. Cyrus made headlines for her performance of a pole dance during the telecast of the “Teen Choice Awards,” one of those faux awards shows designed to sell commercials to corporate sponsors who want more opportunities to reach America’s children. The awards themselves are simply popularity contests to determine teenager’s favorite singers, movie stars, athletes, deranged, drug-addicted celebrities… you get the drift.
So with her mom and dad proudly smiling from the first row, Ms. Cyrus slithered and slinked her way onto the stage followed by a gyrating band of back-up dancers and then bumped and grinded her way through a forgettable pop tune.
Ah, Miley Cyrus – poster child for the assault on American girlhood.
Sadly, Ms. Cyrus thinks she was exerting her adulthood and simply exuding the natural sexuality that emerges when one reaches the ripe old age of 16.
In truth, Ms. Cyrus is a pawn in a high stakes game of manipulation in which a bunch of rich, middle-aged men (read: Disney) reap the financial rewards of exploitation. After all, it’s her Disney job starring in the hit series “Hannah Montana” that creates the platform for the rest of her burgeoning career.
This is not an anti-corporate rant. I don’t believe morality in capitalism is the responsibility of the seller. In a free society, it is we buyers who hold the power of our purse strings. The only reason Miley and her ilk make money and headlines is because we’re out there as a culture buying all the “Hannah Montana” hype we can fit into a shopping cart full of school supplies.