Pundits love to put their subjects into tidy little boxes—it makes their talking points easier. After all, people in little boxes are not complicated or nuanced. No doubt that's why the media has long tried to put evangelicals into a box. The problem, however, is that the media has been using the wrong box for evangelicals for decades.
Ever since the rise of the Moral Majority, the media has been labeling evangelicals "values voters." The assumption has been that evangelicals are concerned with a limited set of values, that they always act on the basis of those limited values, and that they are, therefore, less complicated or sophisticated than the rest of society. In the past few decades, the media has spotlighted abortion and homosexuality as the primary evangelical issues. Now with the waning popularity of the Bush Administration—an administration that has gotten a lot of mileage out of those issues—the media is trumpeting the downfall of traditional evangelicals and the rise of a new "centrist" or "leftist" evangelicalism. The old evangelicals who put Bush in office have lost. They are dying and being replaced by a new evangelicalism that is concerned with the environment, poverty, and human rights.
Charles Colson and Anne Morse respond to this supposed shift eloquently in Christianity Today. They argue that evangelicals have always had a broad set of concerns, including Sudanese slavery, sex trafficking, AIDS in Africa, and prison rape, in addition to abortion and homosexuality. Colson and Morse believe that the limited perception of evangelicals was put in place by the media, who like to build up and then destroy groups because "it's good copy."
The reality is that evangelicals are not characterized by one or two "values" any more than any other large voting group. Most voters have a number of concerns on which they base their voting. These issues can vary: leadership, abortion, war, foreign relations, experience, economic policy, marriage and family, bioethics, welfare, healthcare, etc. Diversity among evangelicals on issues is no less common than among other large voting groups. Some evangelicals have always leaned left while others leaned right.
Expressions of concern about the need to protect the environment or to fight poverty do not indicate a gigantic shift among evangelicals. They do not represent abandonment of the old for the new. Christian duties are far more numerous than the two-to-three issues subsumed under the label "values voter." Concern for people dying from AIDS in Africa