John Sigler

“The problem that progressives have on the gun issue has far less to do with the typical policies they espouse than the rhetoric they employ.” - The Third Way

“It’s critical that progressives recognize that only an aggressive outreach strategy to gun owners will ensure that your opponent’s message about your gun record does not define your candidacy.” - The Third Way

Those two instructions to so-called “progressive” political candidates explain Barack Obama’s camouflage of lies and deceptions that hide his consistent history as an aggressive proponent of virtually every aspect of gun control -- from gun-owner licensing and universal firearms registration; to criminalizing private ownership of whole generic classes of now-lawful firearms; to what I call denial of civil liberty at local option.

The bait-and-switch gimmick of employing rhetorical tricks to hide very real gun control agendas, and to create a fraudulent history to assure that “your gun record does not define your candidacy” are the central lessons offered in a political/propaganda playbook or script proffered by something called the Third Way.

Titled, “Taking back the Second Amendment,” the script is built around a central public opinion finding:  “Voters overwhelmingly support the Second Amendment and believe that it confers an individual’s right to own firearms” – a finding confirmed long ago by NRA’s own polling of American public opinion.

The Third Way’s propaganda manual is co-authored by Jim Kessler – who as then-U.S. Rep. Chuck Schumer’s policy director husbanded legislation that became the 1994 Clinton gun ban.  This political playbook is a stark study in duplicity and is word-for-word the blueprint for both Barack Obama’s stunningly empty embrace of the Second Amendment, and of the media’s total participation in this intellectually dishonest campaign of deception and obfuscation.

“Don’t let your opponent define you by your record.”

In this case, Barack Obama’s opponent is the National Rifle Association and the millions of individual citizens we represent.

Indeed, we have defined Obama’s record with a gold-standard analysis of his words and deeds.  He has earned his “F” rating, just as he’s earned the endorsement of the Brady Campaign (formerly Handgun Control Inc.) which universally supports registration and licensing as precursors for outright gun bans.

John Sigler

John Sigler is the President of the National Rifle Association of America and has served on the NRA Board of Directors since 1996.