Bruce Bialosky

Michael D. Tanner of the Cato Institute has just written a pamphlet entitled Bad Medicine. It’s a comprehensive analysis of the Patient Protection and Affordable Care Act (ObamaCare). When you read it, you quickly begin to wonder where the health care system in this country might be headed. One company has already staked out its vision, and just might be establishing the model that all of us will be using in the years ahead.

Les Bider was seeking a new opportunity. He had worked his way up to serving as Chairman and CEO of Warner Chappell, the music publishing end of the record business. The company was sold in 2003, but Bider stayed on through 2005 to run operations for the new owners. After leaving Warner, he kept busy with charitable interests and his family until January, 2008, when he decided he again wanted to do something professionally. But he wanted the right thing because his desire to get involved professionally was more a want than a need.

Within a month, he happened upon PinnacleCare. Bider put his money where his mouth was by investing in the company before he started working with them. Then after some thoughtful analysis and a series of meetings, he decided that he wanted to jump in and became the CEO.

PinnacleCare confronts the complexity of today’s health care system on behalf of its members. The three major aspects of the program that it provides for its members are 1) Simplification of the ever-more-complex health care system, 2) High-level analysis of their personal health, and 3) Notification of the most up-to-date tests and procedures to maintain good health.

The program does this by providing objective third-party advice. They focus on wellness and health care episodic events. If you have a health problem, the company informs you of the best place to get care by analyzing the quality of available health care providers and determining the physician best suited to meet your specific needs. They do what the industry has been missing for years – evaluate the performance of hospitals and doctors. This is where they clearly separate themselves from their competitors, who function more as a referral service without any substantial evaluation.

They start by computerizing your records, and then having a third-party doctor analyze your complete health picture. Depending upon the findings, along with personal factors such as age and family history, tests or procedures are identified that may help maintain or improve your health. In effect, they provide a manager responsible for creating a comprehensive health care program tailored to you.

Bruce Bialosky

Bruce Bialosky is the founder of the Republican Jewish Coalition of California and a former Presidential appointee to The U.S. Holocaust Memorial Council. Follow him on Twitter @brucebialosky or contact him at