Brent Bozell

Editor's note: This column was co-authored by Tim Graham.

The U.S. Patent and Trademark Office found its way to the front page by declaring the word "Redskins" was offensive and therefore unworthy of trademark protection under a 1946 law that proscribes trademarks for "immoral, deceptive, or scandalous matter."

MSNBC anchor Joy-Ann Reid reported this news with an obscenity warning before airing a clip of Sen. Harry Reid: "And I just warn people, he does use the name of the team. So, I'm just going to warn you guys about that in advance." She's not alone. Liberal sports writers refuse to type the word in their columns.

Welcome to the latest controversy where the left, which has removed every moral objection to traditional understandings of profanity, continues its own crusade to ban words that violate their sensitivities on race, gender and sexual preference. A quick review of the PTO's record shows this was an overtly political decision -- surely aimed at or requested by the White House. Why?

Try to find an example in eight years of the George W. Bush presidency where the PTO made a controversial decision about an allegedly offensive trademark. It's nowhere to be found in the Washington Post archives, and certainly not touted on its front page and at the top of the editorial page, as this was, as a "victory for tolerance."

So are we to believe that with a new regime calling the shots, the PTO has cracked down on racially charged names? Well ... no. Last summer, it approved the phrase "Dago Swagg," despite the insult to Italian-Americans, as well as "Uppity Negro." Where "racial" is concerned, it depends on what "is" is.

An article by Jerome Gilson and Anne Gilson LaLonde in the September/October 2011 edition of Trademark Reporter laid out a broader history of the PTO's inconsistency in trademark approvals and refusals. Exhibit A is the acronym "MILF," for "mothers I would like to f---." Twenty applications using this term were refused a trademark because they were immoral ... and 20 of them were not.

Nine uses became registered trademarks, including "Diary of a MILF," "MILF Magnet," MILF Next Door," "Backroom MILF," "MILF Workout" and even "Fat MILF."

The PTO found insufficient evidence that the term "Cumbrella" for condoms was scandalous, while refusing other variants of the term. "Big Pecker Brand" was approved, since it came with an illustration of a bird with a large beak, giving it an "alternative, nonvulgar meaning."


Brent Bozell

Founder and President of the Media Research Center, Brent Bozell runs the largest media watchdog organization in America.
 
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