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Tipsheet

Oh, So That's Why Bud Light Decided to Destroy Its Brand

Make Yourself at Home

Last week Dylan Mulvaney, a biological man who parades around as a "woman," made headlines after becoming a paid influencer and brand partner for Bud Light. Bud Light is owned by Anheuser-Busch. 

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"Anheuser-Busch works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics and passion points," an Anheuser-Busch spokesperson said about the move. "From time to time, we produce unique commemorative cans for fans and for brand influencers, like Dylan Mulvaney. This commemorative can was a gift to celebrate a personal milestone and is not for sale to the general public."

The decision was met with disbelief from actual Bud Light customers and drinkers. That disbelief quickly led to a boycott. 

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Rockstar Kid Rock responded this way

Now, we're learning more about how the "rebranding" came to fruition and why. 


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