Remember when Gillette ran this ad?
How about this one?
Well, it turns out men don't like to be insulted and classified as overly masculine, raging sexists and they're dumping the brand. Gillette's social justice moral preening just cost them $8 billion.
"P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share," Reuters reports.
?.@Gillette? bleeding as P&G takes $8 billion writedown
— John Cardillo (@johncardillo) July 31, 2019
Maybe those moronic identity politics ad campaigns had something to do with this. https://t.co/mHLrhw8Nad
January: "Your stupid boycotts will never make a dent in a company like P&G."
— Rollo Tomassi (@RationalMale) July 31, 2019
July: https://t.co/PYaomViiv5
#Gillette will never see a dime from me for the rest of my life. Same for P&G. Get woke, go broke. Looks good on them. pic.twitter.com/m4ZpKFvnqY
— TheVoiceofReason (@ManLogic4ya) July 30, 2019
I don't buy Gillette anymore because as a straight white male I am a violent rapist or something. Haven't bought Gillette since the ad.
— BURNT Rubber (@KURT_bball) July 31, 2019
Plus why would I want a heated shave in the 'hot summer days'? i don't get your stupid tweet. pic.twitter.com/2wdF4zHe5R
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