Marjorie Dannenfelser, president of Susan B. Anthony List, was not surprised at the results; there have been strong anti-abortion trends since the early 90's. What is interesting, she said, is the labeling.
This is the "pro-choice" wording that was market tested by the pro-abortion movement. They put a lot of money into finding the right phrase, and they came up with a fabulous phrase. And it worked for them. But its taken a while for folks to figure out what pro-choice really means. We’re not talking about vanilla and chocolate.The fact that Americans would come out "against choice" shows how strongly they feel about the procedure.