If cable television ratings are any indication, and recent elections show that they are, President Obama's base is tuning out the 2014 elections.
While Fox News again dominated primetime this summer, MSNBC's ratings plummeted, barely edging out CNN for second place among all viewers (555,000 to 557,000), and falling to third among they key 25-54 demographic (186,000 to 150,000).
MSNBC's 2014 ratings woes stand in stark contrast to the network's 2012 success. With Obama's presidential campaign spending more than $1 billion to energize Democratic voters, MSNBC soared into second place in 2012, and MSNBC President Phil Griffin boldly predicted his network would eventually beat Fox.
But now that Obama's approval ratings are stuck in the low-40s, and his Organizing for Action campaign is all but dead, MSNBC, which The New York Times describes as "the voice of Mr. Obama’s America," is dying too. This summer, reruns of ABC's Shark Tank, which run on CNBC, beat every single MSNBC primetime show.