WATCH: Sacha Cohen's Attempt to Pull a Fast One on a Gun Store Went Down in Flames

Posted: Jul 18, 2018 3:05 PM

Editor's note: Videos have strong language. Please proceed with caution.

Over the weekend, Sacha Baron Cohen, best known for his role as Borat, released the first video in his Who Is America? series that will premier on Showtime. Controversy has been brewing over gun rights activists role in the film. 

Now, a gun story in Riverside, California says their store was targeted.

According to Warrior One Guns & Ammo owner Norris Sweidan, Cohen walked into his store, along with a camera crew, pretending to be a Hungarian immigrant who was interested in purchasing a firearm.

Sweidan and his staff saw right through the disguise. 

“He comes in, off the bat you can see in the video I’m looking like, this guy does not look like a Hungarian immigrant, tight a** leather pants, a beard, it just didn’t fit,” Sweidan told FOX 11. “The moment his words came out of his mouth I was like this guy is full of s***.”

When Cohen asked to purchase a gun in a strange accent, that's when Swidan was tipped off and knew it was Cohen.

“I’m looking at the producer and I’m just like am I being fooled right here?” Sweidan said. “And I just kept looking at the guy and I was like you’re Borat, as soon as I said that his eyes just looked at me like, and he did a turn right out the door.”

After that, Cohen walked out the door and left his crew behind. Sweidan tried getting answers out of the film crew but came up empty handed. That's when he knew exactly what this was: a set up.

“Once I knew it was Borat, we already know his game and his bull*****, so we knew he’s here to make a mockery, and of what? Gun owners? The gun business, gun shops,” Sweidan said. “You’ve got some gun advocate holding a bunny on some gun, if you’re a gun advocate, what the f*** are you doing holding a gun with a bunny on it, really?”

The gun store shared their full video surveillance on their Facebook page:

Cohen was clearly taken back by Sweidan calling him out and seeing right through his disguise. Just look at how he stands there in the parking lot, waiting to figure out what his next move is.

Warrior One Guns & Ammo did not respond to Townhall's request for comment.