Hoffman, of course, is running against a Democrat and Republican Dede Scozzafava.
This race has become significant and symbolic as it pits grassroots conservatives against the establishment Republican Party.
When looking at the potential 2012 primary field, so far, only Palin has endorsed the Conservative Party candidate. (Newt Gingrich has endorsed the liberal Republican candidate, while Romney, Huckabee, and Pawlenty have all stayed out of it.)
Meanwhile, grassroots conservatives, talk radio hosts, and bloggers -- three groups of people who matter most during a primary campaign -- have coalesced behind Hoffman.
If she has presidential aspirations, Palin's endorsement seems to be sagacious.