Katie Pavlich

The Romney campaign isn't wasting any time after President Obama rounded out the 2012 Democratic National Convention Thursday night in Charlotte. The campaign is set to drop tens of millions of dollars on ads in multiple states on Friday.

Aides said more than a dozen new ads, each tailored to different regions and segments of the electorate, will begin airing Friday, aimed at dramatically shifting the dynamics of a contest that Romney-Ryan aides acknowledge, in terms of the hard realities of the electoral map, have until now favored the Obama-Biden ticket.

"Time is short," said one campaign aide. "We have $100 million we've just raised.  If you look at our burn rate to date and our cash on hand, there's not much more we can spend on infrastructure. So we've got to start spending our general election funds in a big way, because you know what the value of that money is on the day after the election? Zero."


Katie Pavlich

Katie Pavlich is the News Editor at Townhall.com. Follow her on Twitter @katiepavlich. She is a New York Times Best Selling author. Her new book Assault and Flattery: The Truth About the Left and Their War on Women, will be published on July 8, 2014.

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Author Photo credit: Jensen Sutta Photography