Katie Pavlich

The Perry campaign is out with a new ad promoting Christian values. The release makes Perry the first candidate to release an ad directly attacking Obama and the Left for their war on religion. The timing is fitting considering Christmas is under three weeks away and the majority of Iowa voters classify themselves as Christian Evangelicals.

I'm not ashamed to admit that I'm a Christian, but you don't need to be in the pew every Sunday to know there's something wrong in this country when gays can serve openly in the military but our kids can't openly celebrate Christmas or pray in school.
As President, I'll end Obama's war on religion. And I'll fight against liberal attacks on our religious heritage.
Faith made America strong. It can make her strong again.
I'm Rick Perry and I approve this message.

UPDATE: The National Journal is reporting the Perry campaign will flood radio and televisions airwaves with half a million dollars worth of advertising next week in Iowa and nationally.

Perry's campaign has purchased $1.2 million in airtime over the next four weeks, a source familiar with the ad markets said Wednesday. And new details of the spots he's purchased show his team will pour at least $653,000 into Iowa television and radio this week alone.

The major spending is a sign of life for a candidate whose poll numbers have dropped precipitously. After a series of debate flubs send his supporters fleeing, Perry's early fundraising success is proving a pivotal chance for the candidate to reconnect before a critical contest. Perry's campaign raised $17.2 million during the first month and a half of his bid, and by the end of September he had just over $15 million left in the bank.

Perry has purchased 7,762 gross ratings points in three Iowa broadcast markets for advertisements running through next Tuesday, December 13. A 2,000-point buy in a single media market is considered saturation-level; Perry has purchased more than 2,000 points in all three markets, according to data provided by a Republican watching the Iowa ad market and confirmed by other ad buyers.

Perry's team has also purchased $200,000 in national cable advertisements over the next week. That purchase comes after the campaign spend $1 million on advertisements on Fox News last month, an effort to rebuild Perry's image among national conservatives.

Locally, Perry is spending most heavily in the Des Moines media market. Perry's campaign has purchased $176,559 in broadcast advertising in Iowa's largest market, along with another $21,000 in cable ad time. A so-called super PAC backing Perry's campaign, Make Us Great Again, has purchased at least another $30,000 in advertising.

Perry's team will also spend heavily in Cedar Rapids, where $122,673 will buy him 2,360 points in broadcast airtime; and in Sioux City, the media market that covers most of Iowa's western half, the Perry campaign is laying out $138,225 for 2,879 total points on broadcast television. Another source confirmed Perry is spending another $132,000 on radio spots in Iowa over the next week.


Katie Pavlich

Katie Pavlich is the News Editor at Townhall.com. Follow her on Twitter @katiepavlich. She is a New York Times Best Selling author. Her new book Assault and Flattery: The Truth About the Left and Their War on Women, will be published on July 8, 2014.

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Author Photo credit: Jensen Sutta Photography