Greg Hengler
TIME magazine's like Obama, you may be attracted to their advertisement, but despise what you are sold.

Based on TIME's cover photo with Reagan's arm draped over a cheeky Obama as the title reads, "Why Obama 'Hearts' Reagan," you would think this issue were about the similarities between the two presidents. Nope. Read the whole article for yourself or simply listen to author Michael Scherer sum it up on today's "Hardball" with Chris Matthews.

You've seen the bait. Here's the switch.