Its websites are full of invitations to corporate America to form partnerships, and in the process, cut PETA in on some of the profits. How else has the Washington-based group grown to a $34 million budget and displayed help-wanted ads for more employees in the time of a deep recession?
Its websites are full of invitations to corporate America to form partnerships, and in the process, cut PETA in on some of the profits. How else has the Washington-based group grown to a $34 million budget and displayed help-wanted ads for more employees in the time of a deep recession?
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I suppose it matters what company you can scare the most. It would be nice to see a federal prosecutor invoke the RICO Act against PETA someday.PETA has gone after VISA's major competitor, MasterCard, on the sponsorship issue. PETA uncovered the abuse of elephants by the Ringling Brothers Circus. Using the phrase "NastyCard," it launched a national campaign in 2003 to force the company to cut ties with Ringling, which it ultimately did.
Corporate partner VISA promotes horse racing and beef, yet is immune from such PETA campaigns.
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