Have You Seen the New Time Magazine Cover?

Now that the Big Lie has been exposed for everyone to see, it’s going to take some time for it to sufficiently sink in. I imagine most low-information voters who don’t follow politics regularly -- the obvious exception being people who’ve already been negatively impacted by the Affordable Care Act -- aren’t too familiar with the president’s now-broken “if you like your health care plan, you can keep your health care plan” pledge. That will all change soon enough.

Now, of course, when Americans head to the grocery store -- or perhaps to their local pharmacy -- this cover will be staring them blankly in the face as they wait in the check-out line. Oof:

ICYMI, @nancygibbs and @katepickert have compelling stories in this week's Obamacare issue http://t.co/sC95wXCb8M pic.twitter.com/ItU49PpowV

— TIME.com (@TIME) November 21, 2013