Women have essentially achieved equality in American society, they have the right to vote, they can obtain virtually any job a man can hold, and studies show that women receive salaries equal to men when factors like experience are taken into consideration. There is essentially nothing left to achieve in the area of “women's rights” in the U.S. So Obama has championed the made up “women's rights” of abortions and birth control.
Abortion and birth control are highly controversial issues, with women divided over their use and funding. Consequently, it cannot be said that they equate to “women's rights,” which all women have traditionally supported. Additionally, with all of the free women's clinics around the country, it is ludicrous to claim that access to abortions and birth control is a problem. You can't drive a couple of miles without seeing a women's clinic.
By obsessing over a problem that does not exist, it is apparent that Obama is tricking women and distracting them from real issues. The primary issue Obama is concerned about for women is also society's primary concern about feral cats and wild animals: preventing them from breeding. Instead of being concerned about women's education, brains, safety, children, or other issues, Obama has fooled women - particularly ditzy celebrities – into thinking that stopping them from breeding is their most important issue.
Using vapid celebrities who don't really understand politics to blindly repeat Obama's rhetoric is insulting to intelligent women and frankly embarrassing. They might as well be saying, “I am supporting Obama because he realizes the most important issue for women is stopping us from breeding.”