Matt Towery

Hopefully most readers have had a chance to see comedian Jay Leno's occasional foray into the streets, where he interviews young people, many of whom are in college. He asks the simplest of questions, such as "Who is our nation's founding father?" or "Who is the vice president of the United States?"

Often the interviewees stare into the camera and identify our nation's first president as "Abraham Lincoln," or the current vice president as "Clinton."

Increasingly -- disturbingly -- this kind of certifiable ignorance is worn as a badge of honor.

Now consider that it has been a longstanding tradition in America for conservatives, and in some cities liberals, to bemoan the content of their local newspapers. From the major "national papers," such as the New York Times and Washington Post, to the local community daily, newspapers have for generations been the focal point of allegations of bias in their reporting -- usually to the left of center.

Now the entire newspaper industry is holding on for dear life. A combination of increases in the cost of newsprint and the loss of reliable advertisers, such as car dealerships and real estate brokers, has left even the mightiest of papers in precarious shape.

The New York Times had to borrow against its own building for operating capital. Many major papers across the nation have shut down, most have had major layoffs, and others are converting to new formats or moving toward creating only a digital online version.

For everyone who has hated his or her local newspaper -- for whatever reason -- there is cause to think twice about rooting for its demise. We are rapidly moving into a situation in which what has become "short-attention-span theater" becomes "no attention span" among many Americans. If your are reading this, then you, by definition, are in the distinct minority of those who still are interested in world events.

In the future, an increasing number of people, particularly young adults, might be exposed to even less of what is happening on the planet. After all, if they never pass a newspaper box with a headline, much less read a paper, how will they have the slightest clue about what's happening on the world stage?

"What about television news?" you might answer. Think again. There is a reason why every commercial that sponsors a network news broadcast is pushing some medicine to promote prostate health or prevent osteoporosis. The demographics for these programs skew older and older. The younger you are, the less likely you'll be to know who Charlie Gibson or Brian Williams is.

Matt Towery

Matt Towery is a pollster, attorney, businessman and former elected official. He served as campaign strategist for Congressional, Senate, and gubernatorial campaigns. His latest book is Newsvesting: Use News and Opinion to Grow Your Personal Wealth. Follow him on Twitter @MattTowery