Earlier this month, NBC reminded us of the power of good television.
In the opening segment launching its coverage of the final round of the U.S. Open Golf Championship, NBC aired a stunning montage of images meant to conjure a sense of pride and patriotism for America, a nod to the tournament’s location at Congressional Country Club in Bethesda.
The montage included visuals and audio that evoke an almost visceral response on the part of freedom-loving Americans: daybreak on the Mall with clouds drifting behind the Washington Monument, the sound of military orders as Marines hoist the flag in the early morning sunshine and salute as it unfurls in the breeze, the unmistakable snapping of Old Glory waving against a brilliant blue sky.
Interspersed with this patriotic footage was video of children in a classroom reciting the Pledge of Allegiance. Talk about creative! Juxtaposing the innocence of children’s voices speaking the words of the pledge against the dramatic and intentional act of raising the colors with military precision, wordlessly communicated the message, “Our military protects us and keeps us safe.”
There was only one glitch, evident to every golf lover tuned in June 18, as well as the millions of folks who have since watched the video on the Internet. The audio of the pledge - repeated during the 100-second video - was edited twice to exclude the words “under God” and “indivisible,” and on the second pass, to also exclude “one nation.”
Huh. It’s almost like NBC took those words out for a reason.
The principles of media literacy remind us that all media content is owned and produced by people with a particular point of view and a specific communication objective. No media is benign - it’s all meant to convey a message and evoke a particular response.
A scary movie, for example, uses visual and auditory media - think gory scenes, darkness and shadows, surprises, spooky music - to create fear, the specific, desired response in the viewer.
In the same way, media content created for the purpose of eliciting a patriotic feeling typically will include flattering depictions of our military, innocent children, elderly veterans, small-town main streets, major monuments, and the like.
To be media literate is to understand this and view media content through the lens of its creator so you know how to assess the media you’re viewing against your own values and beliefs.