I never thought of visiting Disneyland as "All-American" recreation on par with watching a baseball game—beer in one hand, hot dog in the other. But, last week, I vacationed in California. Before I left, my friend insisted, "You have to go to Disneyland. It's practically un-American not to go."
The first time I visited Disneyland I was an awestruck little girl on a mission to find Minnie Mouse, while eating a lollipop the size of my head. When I walked through the gates on my second visit, the man who took my ticket said: "Welcome to pure awesome. Your life is about to change forever." I laughed, but, this time, I saw Disneyland with the eyes of an entrepreneur.As I watched children squeal in delight while their parents reveled in the opportunity to fulfill their own childhood fantasies, I realized that my friend was right: Not because it would be "un-American" not to go to Disneyland, but because it would be un-American for an entrepreneurial success like Disneyland not to exist in America.
Nearly every American 6-year-old knows who Mickey and Minnie are or has seen Disney films. Walt Disney is an American icon. He embedded his business into American culture and grew his innovative dream into a worldwide entertainment empire with 450 Disney getaway destinations.
Disneyland's success represents an All-American culture that says anything is possible if you work hard, dream big and satisfy market needs. Disneyland is not an electric car. California's world-renown theme park did not rise to success because the government recommended it to us. Disneyland satisfies a real market.
Like many successful entrepreneurs, Disney took his interests, like operating toy trains and entertaining children, and, found a remunerative niche. On July 17, 1955, in the presence of Ronald Reagan and others, Disney unveiled his first theme park in Anaheim, California: Disneyland.
Disneyland was the first of its kind and families ate up Disney's entertainment. However, when other theme parks cropped up across the country and technology changed, Disney did not rest on his laurels. He created competitive value for the marketplace that allowed him to stay relevant and expand his company globally.
MSNBC reports that Disneyland started out as "wildly innovative" and that The Walt Disney Company has led the way in developing new ride technologies over the years. For example, on my visit, I utilized Disney’s FASTPASS service to bypass a two-hour wait for the all-new Star Wars "Star Tours" digital 3-D ride.