Part of the Dijon family of mustards (that’s French, for any conspiracy theorists out there), and made with a brown Canadian-born seed, with just a splash of white wine, Grey Poupon became a household name in the 1980s via the success of its television commercial. The spot featured one Rolls Royce pulling up alongside another, and then the famous question: “Pardon me, would you have any Grey Poupon.”
The question quickly went viral across America as something of a cute, pompous, somewhat pretentious, and very snooty tag line. Now, if George W. or his Daddy had asked for it – that would have been the big story at Ray’s Hell-Burger. But alas, the idea of the two big guys hanging out with regular folks at a burger joint was too cool to complicate with anything that didn’t fit the desired picture.
And that burger “joint” – well, it’s not exactly a glorified White Castle or Steak and Shake – or even a Five Guys, it’s a spot where you can drop up to $17.50 on a burger. You can get yours with foie gras, bordalaise sauce, and even white truffle oil.
Just like Mickey D’s, right?
It turns out that maybe the cool “let’s-show-them-we-are-just-like-them” adventure was at least a little flawed, but you’d never know it by the news coverage. The New York Times featured it, the Washington Post, CNN, NBC, and other usual suspects, as well. The story even got a lot of play internationally.