The biggest story of the past election was how President Obama’s team was able to get his interest groups to the polls and how correspondingly the Republicans feel behind on certain interest groups. It is clear Republican failed to capture the votes of Hispanics, Asians and other groups. So let’s take a look at where they are and what they need to do.
To discover what happened one has to look at what the Republicans have been doing and why they failed to attract certain voters. The first and most important point is not that they have failed policies or that they are the “old white man” party. Either point is a gross generalization and only partially true. The single biggest reason Republicans are not getting the votes of certain minorities is they are not asking for their votes and/or certainly not doing it on a sustained basis.
Take for example the Hispanic community. There are few Republican organizations that actively outreach to the community. Rocky Chavez, a newly-elected California Assemblyman, told us he received no help from Republicans in his race. To her credit Connie Conway, minority leader of the California Assembly, drafted Rocky immediately after his election to be a statewide spokesperson.
The Republican National Committee stated they had a Hispanic Outreach coordinator and that the Romney campaign usurped control of the outreach, but the Republican share of the Hispanic vote plummeted from 44% in 2004 to 27% in 2012. Results speak very loudly.
The Asian Community, though smaller than the Hispanic Community, is the fasting growing in America. Yet the results there are very similar, with the percentage tanking from 42% in 2004 to 26% in 2012. Stephen Fong, who is a public policy consultant in D.C., served as an informal coordinator of a loose federation of about fifty organizations aimed at the Asian vote. He stated they had some successes -- like in Nevada where Romney received 47% of the Asian vote. But he stated “The Romney campaign had a plan, but did not emphasize Asian-Pacific outreach.” He also stated the point person was not Asian.