Bill Tatro

Thank goodness it’s that time of the year again — a touch of autumn is in the air, training camps are going full force, enthusiasm from both the players and the fans has reached a fevered pitch, and we’re all waiting with great anticipation for another exciting season of NFL football.  Most people might think that my zest for football revolves round the fact that I played the game in college, and that I love the idea of thousands of pounds of highly talented humanity smashing into each other in order to score a touchdown.  And those people would be right.  However, since I’ve grown older and more experienced, I’ve come to regard the NFL season as the true and more honest alternative to the Dow Jones, the S&P 500, and the NASDAQ. 

Consider that an investment is well-thought-out, properly researched, and thoroughly analyzed. Yet, in their current fashion, the aforementioned major U.S. stock indices are merely a place to make a bet — not make an investment.  And if a wager is to be made, some degree of truth needs to be apparent.  Imagine, if you will, that renowned “corporate raider” Carl Icahn had just announced that my beloved Buffalo Bills are undervalued, and that Icahn was thinking about taking an ownership position in the team, just like he recently did with Apple, Inc. stock.  Would that increase the chances of the Buffalo Bills winning their season opener?  I think not.  Yet, for Apple, that very same announcement was good for a significant one-day increase in their stock price. 

The government recently announced a new GDP calculation method; it’s designed to make a faltering economy look healthier.  Undoubtedly, this new approach to GDP computation which includes the addition of unpaid pensions along with research and development, gave a big boost to a tentative stock market.  Using that same thought process, what if the Arizona Cardinals announced a brand new way to diagram offensive and defensive plays — unique schemes that appeared to be unbeatable on the chalkboard.  Would that guarantee a win for the team?  Hmmm, I doubt it. 

Bill Tatro

Along with his 40-years of dedication in the financial services industry, Bill is the President and CEO of GPSforLife, has recently authored a highly successful book entitled 44th: A Presidential Conspiracy, publishes his dynamic monthly financial newsletter MacroProfit, and faithfully continues his third decade on the radio with It’s All About Money, which can be heard weekdays on Money Radio in Phoenix and in podcast form on his website (and on smartphone apps) published at weekdays at 5pm Eastern. Bill can be reached via email at and on Twitter @tatroshow.