The day started with an American CEO ringing the opening bell at the NASDAQ in New York. And it ended with that same CEO announcing plans to cut his company’s American workforce.
It was Friday, August 9th. Mark Durcan, CEO of the global Micron Technology, Inc. had traveled from the company’s headquarters in Boise, Idaho to visit the NASDAQ trading epicenter in Times Square. The company has been enjoying good news over the past several months, including a rise in its’ stock value, additional contracts to sell its’ computer memory systems to additional tablet manufacturers, and its’ recent acquisition of the Hiroshima, Japan based Elpida Corporation. Ringing the bell at the stock exchange seemed like a great way to cap-off a string of celebration-worthy events.
But late in the day on August 7th, and continuing through August 8th, an internal memo from Mr. Durcan began circulating to Micron’s American-based employees (the company has operations throughout the North American continent, including the states of California, Colorado, Idaho, Virginia, Minnesota, Texas and Utah). In announcing what was described as a “workforce optimization” plan, Durcan noted to employees that “steps like these to improve efficiency and competitiveness are difficult, but our business is heading in a positive direction and we must build the foundation for a bright future. Success will not be achieved without some tough decisions, and this is one of those.”
The “steps” amounted to an across-the-board reduction in Micron’s workforce. But this wasn’t aimed at Micron employees worldwide – no, it’s a reduction in the company’s American workforce specifically. Durcan was offering a generous severance package to those who voluntarily wanted to leave, and if the company’s American workforce reduction goals aren’t met within a specified time frame then official “layoffs” will be the next step. Over the next ten days, entire departments within Micron’s U.S. operations were told in essence, “here’s your severance package offer, if you don’t take it your position may still be eliminated later.”
Micron, by the way, is a great American business success story. Begun at the dawn of the new “computer revolution” era in 1978 with, among others, some very young and eager graduates of hometown Boise State University, it would eventually be infused with investment capital from a billionaire Idaho potato grower named J.R. Simplott on its way to becoming a publicly traded global enterprise.
Austin Hill is an Author, Consultant, and Host of "Austin Hill's Big World of Small Business," a syndicated talk show about small business ownership and entrepreneurship. He is Co-Author of the new release "The Virtues Of Capitalism: A Moral Case For Free Markets." , Author of "White House Confidential: The Little Book Of Weird Presidential History," and a frequent guest host for Washington, DC's 105.9 WMAL Talk Radio.
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