Obama’s Wedding Fundraising Strategy Flops

Posted: Jul 17, 2012 7:30 AM

The Obama campaign’s wedding registry fundraising strategy, asking married couples to request campaign donations in lieu of wedding gifts, has been a predictable failure. The New York Post reports :


“The number of links and stories about the announcement is very low since the news went live on June 22,” said Meredith Klee, a spokeswoman for the social-media tracking firm Topsy.


Her site’s latest data show 1,137 posts on Twitter about the registry.


And only a few hundred links to the registry have been shared on Facebook — even though Obama has more than 27 million fans on the site, according to Topsy.


“It’s a gift that we can all appreciate — and goes a lot further than a gravy bowl,” said campaign staffer Laura Wilson while announcing the initiative.


The Obama campaign didn’t return requests for comment.


But wedding industry pros called the ploy tasteless and divisive.


“This is absurd. Republican or Democrat, you shouldn’t bring politics into a wedding,” said Kristin Koch, a senior editor with weddingchannel.com. “We found that nearly everyone found this to be a bad idea.”


After being outraised by Mitt Romney in May and June, Team Obama appears to be pulling out all of the stops. Not relying solely on wedding registries, the Obama campaign has also been looking overseas for campaign contributions.


China is not a one stop shop in this case. France was the location for a fundraiser the day after the one held in China and next month Switzerland and Sweden are scheduled to be the hosting countries.


Apparently 'Betting on America' doesn't apply to his campaign's fundraising.


This post was authored by Townhall.com editorial intern Kyle Bonnell.