Women’s Rights groups, like NOW, commendably call out advertisers and networks for airing sexist and demeaning portrayals of women that lead to young women’s diminished self-esteem and acceptance of roles as mere sexed-up objects.
What a ridiculous situation they’re getting themselves into now with their protest of CBS airing a pro-life ad during the upcoming Super Bowl game. The ad will feature Heisman trophy winner Tim Tebow and his mom, and they’ll speak to the sanctity of life and the beautiful potential within every innocent child as Mrs. Tebow acknowledges her choice to give Tim life, despite less than ideal circumstances. Messages like this empower women! This speaks to the strength and commitment and nurturing spirit within women. The message says everything positive and nothing negative about the power of women – and life. Evidently, some women’s rights groups like NOW do not like that message.
NOW is looking at the pro-life issue backwards. Women should be reminded that they are strong enough and smart enough to make decisions that allow for career and educational opportunities while still giving their babies a chance at life. In my own home, my daughter Bristol has also been challenged by pro-abortion “women’s rights” groups who don’t agree with her decision to have her baby, nor do they like the abstinence message which she articulated as her personal commitment. NOW could gain ground and credibility with everyday Americans, thus allowing their pro-women message to be heard by more than just their ardent supporters, if they made wiser decisions regarding which battles to pick. They should call attention to and embrace the Tebows’ message, instead of covertly and overtly disrespecting what Mrs. Tebow, Bristol, and millions of other women have chosen to do (in less than ideal circumstances).
My message to these groups who are inexplicably offended by a pro-woman, pro-child, pro-life message airing during the Super Bowl: please concentrate on empowering women, help with efforts to prevent unexpected pregnancies, stay consistent with your message that for too long women have been made to feel like sex objects in our “modern” culture and that we can expect better in 2010. But don’t let your double standard glare so vividly as to undo some of the good to which you could contribute.
And CBS: just do the right thing. Don’t cave. Have the backbone to run the ad.
To the Tebows: thank you. America is listening. We appreciate you.
- Sarah Palin
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