In my mind, that's not a terribly radical thing to hope for.
People love to attack Osteen, but at the end of the day, his message is generally a positive one that would likely have a positive impact those watching.
While I would hope that nobody would make his hour-long TV show the focal point of their weekly religions obligations, there are certainly worse things on television than a guy who encourages people to succeed and pull themselves up by their bootstraps.
Moreover, Osteen doesn't even ask for donations on TV -- so you can't exactly portray him as some sort of knave.
Lastly, it also occurs to me that most people would certainly think twice before mocking a basic tenet of Islam or Judaism -- or even Catholicism. Yet "charismatic" Protestantism is always fair game for attack ...