If one were to advise a candidate about the happiness gap, you’d say: first, don’t try to be inspiring or rely on the pure power of authenticity. In these cynical days, voters are not interested in uplift.
... In 1933, Franklin Roosevelt could launch the New Deal because voters wanted to change the country and their own lives. But today, people want the government to change so their own lives can stay the same. Voters don’t want to be transformed; they want to be defended.