Romney's New NH Ad

Matt Lewis
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Posted: Oct 16, 2007 11:03 AM
It's on taxes.



With a series of positive, somewhat biographical ads, Romney is defining himself early. No doubt, his plan is two-fold:

1. By introducing himself to the voters now (remember, he doesn't have the name ID of Rudy, McCain, or Thompson), he hopes this will inoculate himself against upcoming attacks ...
2. People don't believe attacks unless they come from a credible source. By introducing himself in a positive way now, Romney will be free to go negative, later ...