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Tipsheet

The Rove 2-Step?



Michael Gerson writes in today's WaPost:
When I asked Karl Rove this week to summarize his approach to politics, he quoted from memory a 167-year-old letter by Abraham Lincoln to his Whig campaign committee: "Keep a constant watch on the doubtful voters, and from time to time have them talked to by those in whom they have the most confidence."
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... Actually, what he's referring to (and what is included in nearly every campaign seminar and GOP training manual) has come to be known as the Lincoln 4-Step.   And while he quoted it accurately, he unfortunately left out steps 1 and 4.

First, you must "obtain a list of quialified voters."

And the last (and arguably most important) step (after having the undecideds spoken to by those in whom they have the most confidence) is: "On Election Day, get every Whig to the polls!"

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