Last week Nike pulled a Betsy Ross American flag inspired sneaker after former NFL quarterback Colin Kaepernick complained.
The backlash was swift, especially since the move came right before Independence Day. Arizona Governor Doug Ducey pulled tax incentives for the company, which planned to open up facilities in the state.
Retired U.S. Marine Johnny "Joey" Jones, who lost both of his legs serving in Afghanistan, took things to another level.
Thank you for your service and your continued service to enlisted men and women and veterans everywhere. You come back and get tattooed ANYTIME bro! pic.twitter.com/otkhbT5zdg— AllorNothingTattoo (@AONTATTOO) July 5, 2019
Here's more of Jones' story, from ABC News:
On Aug. 6, he and his partner were sent to clear a bazaar to protect Afghan civilians. After defusing 40 bombs in just five days, Jones accidentally stepped on a pressure plate, the trigger to setting off a massive explosion.
His mother, Joyce Jones, was at home in Dalton, Ga., when officers came to the house to tell her the news.
"They wouldn't even tell me if he was alive," she said. "They told me he had lost both of his legs, one below the knee and one above. They had to do an amputation. And they told me one of his arms was broken. That's all they told me."
When Jones regained consciousness, he said, he was at the Landstuhl hospital in Germany. "Everything was bandaged. I had tubes coming out everywhere and, you know, it wasn't the best day of my life."