Working on Her Image: Michelle Obama Headed to NASCAR

Posted: Nov 11, 2011 1:13 PM

First Lady Michelle Obama is apparently a NASCAR fan:

The White House is dispatching Michelle Obama to serve as Grand Marshal of the Nov. 20 season-ending NASCAR Ford 400, a move that seems clearly designed to woo NASCAR voters while also burnishing the first lady’s credentials as a regular gal.

Mrs. Obama, who has incurred some bad publicity for taking luxurious jaunts to South Africa and Spain while often being photographed in expensive clothing and accoutrements, has lately been spotted shopping at Target and hanging out at the baseball park, attending the first game of the World Series.

The NASCAR appearance is billed as part of the first lady’s “Joining Forces” initiative for military families, and Mrs. Obama’s Joining Forces co-chair, “Second Lady” Dr. Jill Biden, will also serve as Grand Marshal.

The Ford 400 is held at Homestead-Miami Speedway in Homestead, Florida. Florida is perhaps the most critical presidential battleground state in the country.

But Mrs. Obama’s presence at one of the biggest NASCAR events of the year will surely be noticed throughout the region where the sport if popular, which includes many other critical swing states like Ohio, North Carolina, Virginia, Michigan, Pennsylvania, Indiana, Missouri and Missouri.

Indeed, the “NASCAR vote” has taken a place alongside “soccer moms” as a coveted demographic for presidential candidates.

So folks, what do you think? Will Michelle Obama's husband, Barack Obama, garner the "NASCAR vote" after her appearance? Somehow I think NASCAR fans won't be amused by her presense, afterall, NASCAR races involve a lot of patriotism, pride for America, massive burning of fossil fuels, American food (burgers, beer, brats) and flying the American flag.