Proponents of the bill are peddling the usual lines:
"The child wants the toys. Not that fries and nuggets", says Councilwoman Inez Dickens, of Harlem.
"The City Council can empower parents by making it harder for the fast food industry to target children with predatory marketing techniques", Councilman Leroy Comrie, of Queens claims.
As Townhall previously reported, whenever a bureaucrat wants to take something away from you, they will couch their legislation in language about 'choice'.
In case you are curious, Mayor Bloomberg actually isn't the one behind the ban. This guy (Councilman Leroy Comrie) is: