Incidentally, I love the LA Times' headline about the ad: "Boxer's First TV Ad Aims to Reintroduce Her To Californians." I think they meant "reinvent."
UPDATE: Team Fiorina dissects the ad in a thorough fact check. My favorite part: Reminding voters that Boxer was one of only 12 Senators in 2003 to vote against the $87 Billion Iraq/Afghanistan war supplemental, which funded body armor for US troops, among other things. I seem to recall another Senator who famously voted for the $87 Billion....before he voted against it.