In Address to the Nation, Trump Sends Another Warning to Iran
BREAKING: Trump Launches Assault on Iran's Nuclear Program
Dem Senator Who Bum-Rushed Kristi Noem Is Quite Triggered After JD Vance Forgets...
Why Would Anyone Vote for These People?
I'm So Sick of This Stupid 'Cultural Appropriation' Conversation
DOJ Risks Squandering Teddy Roosevelt’s Anti-Monopoly Antitrust Legacy
Limited, Virtuous Government Means Limited, Virtuous Government
A Quick Bible Study Vol. 273: What the Bible Says About Hair
The 10 Minute Lifestyle
AOC: Trump's Decision to Bomb Iran Was 'Disastrous'
Netanyahu: 'Trump and the United States Acted With A Lot of Strength'
The Problem With Democrats Calling Trump’s Strike on Iran’s Nuclear Program 'Impeachable'
Trump Praised for Striking Iran’s Nuclear Facilities: 'Did What No Other President Would...
Jennings Speaks Out on Political Violence, ‘Free Palestine' After Rep. Miller Says He...
CNN's Van Jones Tells Libs to 'Get on Board' With Trump's Stance that...
Tipsheet

Wendy's Ramps Up Adoption Awareness With New Ad

In a time where businesses have faced significant backlash for endorsing an opinion or supporting a cause, fast-food chain Wendy's has kicked their activism into overdrive. A new campaign was launched last week to promote the Dave Thomas Foundation for Adoption, which seeks to place foster children in loving, permanent homes and promote adoption awareness.

Advertisement

The ad features adopted children and their parents, and directs viewers to the new adoption section of the website. Wendy's founder Dave Thomas was adopted as an infant, and while the foundation has existed for decades, this is the first time the foundation has been mentioned on the chain's website.

Craig Bahner, who joined Wendy’s as chief marketing officer in 2012 after 20 years at Procter & Gamble, said that while the chain had been successful in raising money for the foundation, more could be done to raise awareness and tie it to the cause.

“You walk into a restaurant today and there’s a canister there and you can put in some spare change, and millions of dollars have been raised that way,” said Mr. Bahner, an adoptive parent. “But we haven’t done it in a holistic way that could really drive awareness, and that really educates consumers about why it’s important and why it matters to us.”

Kudos, Wendy's.

Join the conversation as a VIP Member

Recommended

Trending on Townhall Videos

Advertisement
Advertisement
Advertisement