More Than 1,000 Breweries Are Coming Together to Brew a Special Beer – All to Benefit Camp Fire Survivors

Posted: Nov 30, 2018 4:55 PM
More Than 1,000 Breweries Are Coming Together to Brew a Special Beer – All to Benefit Camp Fire Survivors

One thing Americans are great at coming together over is tragedy. With the devastation that took place in Paradise, California as a result of the Camp Fire, many are left wondering what they can do to support survivors who have lost everything.

Sierra Nevada, a craft beer brewing company in California, decided to release "Resilience: Butte County Proud IPA." 100 percent of sales will be donated directly to the Camp Fire Relief Fund. To ramp up their efforts, the company decided to do something pretty astounding: they're teaming up with breweries across the nation to release the beer. Sierra Nevada is actually sharing their recipe with breweries nationwide to make this one giant collaboration. 

Here's what they said on their website

Many of you have asked if we will be brewing a fundraiser beer to support Camp Fire relief efforts. The answer is a resounding “yes.”

We are proud to announce the upcoming release of Resilience Butte County Proud IPA. We will be brewing Resilience on Giving Tuesday, November 27 and donating 100 percent of the beer sales to the Camp Fire Relief Fund. In addition, we are also asking every brewer in America to brew Resilience and do the same.

I’m sending a letter to brewers across the country, inviting them to join us in this effort. We are working with malt, hop and yeast suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales to the fund, as well.

We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.

Thank you to every Sierra Nevada employee across the country for your support; we’ll get through this together.


They also shared this message about the Camp Fire Relief Fund:

As many of you are aware, Sierra Nevada Brewing Co. and our surrounding communities are in the midst of dealing with the still-active Camp Fire. Even though we are all living moment to moment trying to figure out who is safe and if our homes have been spared, the beauty of the human spirit still shines through.

We have been flooded by offers of support, from a simple “I am here” to generous offerings of financial and physical support. There are many opportunities—both immediate and long-term—to help those affected.

For immediate support, there are many nonprofit and government agencies whose sole purpose is to help those experiencing disaster. Rather than duplicate those efforts, we will instead focus on connecting those groups with people who need help.
For long-term support, we have set up a Sierra Nevada Camp Fire Relief Fund, supported through the Golden Valley Bank Community Foundation. The brewery is seeding this fund with an initial $100,000 to get started. Once the fire is out, we will distribute all donated money to partner organizations that are dedicated to rebuilding and supporting the communities that have been affected.
We appreciate the tremendous amount of support and compassion shown from folks around the world. With the brave men and women risking their lives fighting this fire and the outpouring of support from communities near and far, we know we are on a path to healing and rebuilding.
Thank you,
The Grossman Family
Ken, Sierra and Brian

Participating breweries have taken to social media to entice customers into participating. Butte County Sheriff Kory Honea actually took part in helping Sierra Nevada launch their efforts:

Sierra Nevada is located in Chico, California, which neighbors Paradise, which was wiped out in the Camp Fire. The company, in partnership with Golden Valley Bank Community Foundation, the launched a relief fund with an initial $100,000 seed.