One thing Americans are great at coming together over is tragedy. With the devastation that took place in Paradise, California as a result of the Camp Fire, many are left wondering what they can do to support survivors who have lost everything.
Sierra Nevada, a craft beer brewing company in California, decided to release "Resilience: Butte County Proud IPA." 100 percent of sales will be donated directly to the Camp Fire Relief Fund. To ramp up their efforts, the company decided to do something pretty astounding: they're teaming up with breweries across the nation to release the beer. Sierra Nevada is actually sharing their recipe with breweries nationwide to make this one giant collaboration.
Here's what they said on their website:
Many of you have asked if we will be brewing a fundraiser beer to support Camp Fire relief efforts. The answer is a resounding “yes.”
We are proud to announce the upcoming release of Resilience Butte County Proud IPA. We will be brewing Resilience on Giving Tuesday, November 27 and donating 100 percent of the beer sales to the Camp Fire Relief Fund. In addition, we are also asking every brewer in America to brew Resilience and do the same.
I’m sending a letter to brewers across the country, inviting them to join us in this effort. We are working with malt, hop and yeast suppliers to provide raw ingredient donations to all participating breweries and are asking those breweries to donate 100 percent of their sales to the fund, as well.
We know that the rebuilding process will take time, but we’re in this for the long haul. Our hope is to get Resilience IPA in taprooms all over the country to create a solid start for our community’s future.
Thank you to every Sierra Nevada employee across the country for your support; we’ll get through this together.
Ken
They also shared this message about the Camp Fire Relief Fund:
As many of you are aware, Sierra Nevada Brewing Co. and our surrounding communities are in the midst of dealing with the still-active Camp Fire. Even though we are all living moment to moment trying to figure out who is safe and if our homes have been spared, the beauty of the human spirit still shines through.
We have been flooded by offers of support, from a simple “I am here” to generous offerings of financial and physical support. There are many opportunities—both immediate and long-term—to help those affected.
For immediate support, there are many nonprofit and government agencies whose sole purpose is to help those experiencing disaster. Rather than duplicate those efforts, we will instead focus on connecting those groups with people who need help.
For long-term support, we have set up a Sierra Nevada Camp Fire Relief Fund, supported through the Golden Valley Bank Community Foundation. The brewery is seeding this fund with an initial $100,000 to get started. Once the fire is out, we will distribute all donated money to partner organizations that are dedicated to rebuilding and supporting the communities that have been affected.
We appreciate the tremendous amount of support and compassion shown from folks around the world. With the brave men and women risking their lives fighting this fire and the outpouring of support from communities near and far, we know we are on a path to healing and rebuilding.
Thank you,
The Grossman Family
Ken, Sierra and Brian
Participating breweries have taken to social media to entice customers into participating. Butte County Sheriff Kory Honea actually took part in helping Sierra Nevada launch their efforts:
Thank you @ButteSheriff @KoryHonea for helping us brew Resilience Butte County Proud IPA today. And thank you to the 1,000+ breweries brewing #ResilienceIPA around the world. Grateful doesn’t begin to describe it. #ButteStrong #ButteCountyProud pic.twitter.com/qFwSpIuOI6
— Sierra Nevada Beer (@SierraNevada) November 28, 2018
We’re joining our fellow breweries in supporting those impacted by the Camp Fire by brewing #ResilienceIPA. We'll donate all proceeds of Resilience sales to the @SierraNevada Camp Fire Relief Fund.
— Abita Beer (@TheAbitaBeer) November 27, 2018
#ButteStrong #GivingTuesday pic.twitter.com/t2CDLx55iG
We’re supporting the Butte County community by brewing #ResilienceIPA. We will donate 100% of Resilience sales to the Sierra Nevada Camp Fire Relief Fund to support those impacted by the Camp Fire. @sierranevada #ResilienceIPA #ButteStrong #oskarblues #oskarbluesbrewery pic.twitter.com/aeZ7ZFtxVt
— Oskar Blues Brewery (@oskarblues) November 27, 2018
We’re honored to participate in #givingtuesday with breweries across the country brewing #resilienceipa today! We’re joining our friends @SierraNevada to support the Butte County community and the Sierra Nevada Camp Fire relief fund. On tap soon. Let’s do this ???? pic.twitter.com/jT2HMXpqdn
— West Sixth Brewing (@WestSixth) November 27, 2018
@Sierranevada reached out to the brewing community for support and we're happy to help. Coming soon to our Liquid Centers is #ResilienceIPA. All proceeds donated to CA fire relief efforts.
— New Belgium Brewing (@newbelgium) November 21, 2018
It’s still a tight community of brewers out there. We got your back. #independentbeer pic.twitter.com/dbRqn6niNB
We’re joining hundreds of fellow breweries in supporting those impacted by the Camp Fire by brewing #ResilienceIPA. We'll donate all proceeds of Resilience sales to the @SierraNevada Camp Fire Relief Fund - more here: https://t.co/G0OVL5fx7o
— Founders Brewing Co. (@foundersbrewing) November 27, 2018
#ButteStrong #GivingTuesday pic.twitter.com/kX5cE8btNs
On this #GivingTuesday, we’re proud to be doing our small part to support the Butte County community by brewing #ResilienceIPA. Going on tap 12/21 at our Rehoboth brewpub & brewery, 100% of Resilience sales will be donated to the @SierraNevada Camp Fire Relief Fund. #ButteStrong pic.twitter.com/FMwUxzwSQK
— Dogfish Head Brewery (@dogfishbeer) November 27, 2018
#ResilienceIPA brew day! It's a Springfield first! Today we are hosting 6 awesome local breweries to brew @SierraNevada Resilience IPA, a beer that 100's of other breweries across the nation are brewing today with 100% of the proceeds going directly to the Camp Fire Relief Fund! pic.twitter.com/dZeJJyGHJP
— Springfield BrewCo (@SpringfieldBrew) November 27, 2018
Stone is proud to be participating in @SierraNevada’s #ResilienceIPA charity efforts. Sierra Nevada has come up with this new beer recipe and shared it with hundreds of other craft breweries to support those who now need our help after the fire. pic.twitter.com/31mZ1fjOw0
— Stone Brewing (@StoneBrewing) November 27, 2018
In response to @sierranevada's call for brewers to make #ResilienceIPA, we are making Resilience Hopped Cider, dry-hopped with Cascade and Centennial hops. Available in our Tap Room after the holidays. 100% of proceeds benefit the Sierra Nevada Camp Fire Relief Fund. pic.twitter.com/aXXU4iOPIx
— Virtue Cider (@VirtueCider) November 27, 2018
We are answering the call started by our friends at @sierranevada and brewing #ResilienceIPA to support the Butte County community. We will donate 100% of Resilience sales to the Sierra Nevada Camp Fire Relief Fund. #ButteStrong #GivingTuesday pic.twitter.com/SIdtr9kiMY
— Goose Island Beer Co (@GooseIsland) November 27, 2018
With family in #Paradise, we are joining @WildRideBrewing @silvermoonbeer @boneyardbeer @goodlifebrewing @cascadelakesale @porterbrewingco @cruxbrew @ImBrewing in brewing #resilienceipa & donating 100% of the proceeds to a fund set up by our friends @SierraNevada for fire victims pic.twitter.com/54DRhoh2CK
— Mystic Roots Brewing (@MysticRootsBeer) November 22, 2018
Today on #givingthursday we join 600 American craft brewers supporting the Butte County community by brewing #ResilienceIPA. We will donate 100% of our sales on #resilienceIPA to the @SierraNevada Camp Fire Relief Fund to support those impacted by the Camp Fire. #ButteStrong pic.twitter.com/oQbmUnrvob
— Big Boss Brewing (@bigbossbeer) November 27, 2018
Sierra Nevada is located in Chico, California, which neighbors Paradise, which was wiped out in the Camp Fire. The company, in partnership with Golden Valley Bank Community Foundation, the launched a relief fund with an initial $100,000 seed.
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