Poll Shows Perception of CNN Brand Has Tanked Over Last Few Months

Leah Barkoukis
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Posted: Mar 01, 2017 4:00 PM
Poll Shows Perception of CNN Brand Has Tanked Over Last Few Months

President Trump’s constant bashing of CNN, and the media in general, looks as though it’s having an effect on the American public’s view of the news organization.  

According to a recent YouGov poll, CNN now trails MSNBC and Fox News Channel in brand perception.

The poll asked respondents “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”

Feelings about Fox News were neutral, while MSNBC’s perception increased, and CNN’s plummeted.

CNN’s negative acceleration point happened in mid-October 2016, around the time Anderson Cooper interviewed Melania Trump, notably discussing her husband’s famous “Access Hollywood” tape. Also at that time, a local North Carolina Republican office was firebombed, causing conservative-leaning media to pounce on CNN for suggesting Trump’s rhetoric spurred the incident.

While CNN’s perception levels steadily declined for three months beginning in August, the scores fell even more sharply at that mid-October point, hitting bottom around Election Day.

Even a few weeks after Election Day, another hit prevented CNN from recovering, coinciding with its reports on spotting fake news and its impact on the election. CNN itself was the victim of a fake news scare in late November, when somebody tweeted that the network broadcast pornography instead of an episode of “Anthony Bordain’s Parts Unknown.”

The network, which Trump has repeatedly said is “fake news,” even labeling it the “Clinton News Network,” has had a hard time recovering ever since.