House Democrats are now pivoting away from their “Better Deal” slogan, according to Politico. In a private meeting Wednesday, House Democrats announced that they will be employing the new slogan “For the People” in the 2018 midterm elections.
“We have 110 days from right now until Election Day and we will be spending the month of August in our home districts and we wanted to make sure we are singing from the same song sheet on the three top issues,” Rep. Cheri Bustos (D-IL), co-chair of House Democrats’ messaging arm, told Politico.
The new slogan will accompany a focus on three key areas, according to Bustos: health care; infrastructure spending; and Republican corruption in Washington.
“Those are three promises that this president made to the American people that he has not kept. Sometimes you have to clearly and simply point out how we’re different,” she said. “With discipline and not being distracted by the outrage of the day, that’s how people can start hearing us.”
“I don’t think any of us are claiming this is poetic or this is the end-all-be-all of messaging,” she emphasized. “It’s just a way, in a quick way, to put together the answer to what we stand for.”
The new slogan will reportedly not have the same dramatic rollout that the “Better Deal” slogan did last year, featuring a press conference with Democratic leadership.
Their old slogan was roundly mocked by the media and even some Democratic lawmakers.
Politico notes that "privately Democrats say it’s unlikely either party’s message will sway the outcome of the election."