Megyn Kelly is Killing it in the Ratings

Heather Ginsberg
Posted: Oct 10, 2013 6:30 PM
Megyn Kelly is Killing it in the Ratings

If there was any doubt surrounding Megyn Kelly’s success when she returned from maternity leave, her performance so far this week has put all the haters to shame!

On her premiere night, Megyn had Senator Ted Cruz as a guest and did great in ratings. But what’s even more impressive is how she did even better in the ratings on her second night doing the show.

In her second night on Fox News’ new primetime lineup, Megyn Kelly clocked the highest adults 25-54 rating across all of cable news, building on her Bill O’Reilly lead-in. Kelly averaged 623,000 demo viewers and 2.8 million viewers overall — and did it without Sen. Ted Cruz, her premiere-night big “get.” Compared to her maiden voyage in primetime the previous night Kelly’s show jumped 116% in the demo and 34% in overall audience. In so doing, she beat CNN’s Piers Morgan and MSNBC’s Rachel Maddow combined — in both metrics. Morgan logged 590,000 viewers, 169,000 of them in the demo; Maddow logged 1.1 million viewers, 291,000 in the demo.

The O’Reilly lead in has certainly been helpful for getting viewers initially, but obviously people are liking Ms. Kelly’s show enough to stick around. The new lineup for Fox seems to be working for them and viewers seem to be happy with the choice of new primetime queen!