RNC Launches "The Road to Six" Campaign

Daniel Doherty
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Posted: Sep 16, 2014 12:15 PM
RNC Launches "The Road to Six" Campaign

Keep the number "six" in mind this fall, my friends; it's the total number of Senate seats Republicans must win (without losing any) to demote Senate Majority Leader Harry Reid and retake control of the upper chamber.

As a result, the Republican National Committee has launched a new effort to mobilize voters and explain certain initiatives the group has recently undertaken to win more races. Yesterday, for example, the RNC released this promotional video -- and this memorandum -- as part of their "Road to Six" campaign:

FROM: Chairman Reince Priebus

TO: Republican National Committee Members

RE: The Road to Six

As we head into the final stretch of this election, I wanted to send along an update of where we stand—as a party and as a committee—in our effort to take back the U.S. Senate.

As you know, six is the key number in the battle for control of the Senate. Republicans have to flip six Democrat-held seats, and the good news is we have multiple paths to get to six.

But I want to emphasize that even as we hear growing predictions about a Republican “wave,” we have to remember this won’t be easy. To take back the Senate, we have to beat at least three incumbent senators. As others have rightly observed, that would be something of a historic upset. Not since the 1980 Reagan landslide have Republicans defeated more than two incumbent senators.

That’s why the RNC has made such a significant investment in supporting our candidates in 2014: $100 million. We began investing in the states earlier than in midterms past. As I noted at the Summer Meeting, for months, we’ve been quietly expanding the map. That’s partly why the party is now competitive in states that people did not expect us to be. As I’ve visited Victory 365 offices and Co-Chairman Day has gone door-knocking with volunteers and precinct teams, we’ve seen firsthand that these early investment are paying off.

Chairman Priebus went on to say that the RNC has invested significantly in new technologies and data mining operations to improve candidates’ chances in closely-contested races. At the same time, he reiterated the RNC’s commitment to tying vulnerable Democrats to the current administration.

“In these final weeks,” Priebus wrote, “our focus will be reminding voters that the Democrat candidates’ agenda is no different from President Obama’s.”

He also mentioned that, although Democrats will most likely outspend the GOP this fall, the Republican Party has a golden opportunity to make history by putting conservatives back into power.

You can read the whole memo by clicking here.