Twitter Spots a Problem With This Dutch Airline's Pride-Themed Advertisement

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Posted: Aug 08, 2017 8:45 AM
Twitter Spots a Problem With This Dutch Airline's Pride-Themed Advertisement

The Royal Dutch Airlines has become somewhat of an internet laughingstock after an innocent-enough attempt at an advertisement in honor of Amsterdam's Pride celebration. The ad, which featured a series of rainbow-colored seat belts arranged to represent various relationships, said "It doesn't matter who you click with. Happy #PrideAmsterdam." 

Opinions on gay marriage or same-sex relationships aside, that's...just not how seat belts work. A seat belt has to have the two different parts of the buckle in order to actually function as its intended purpose. A seat belt with two "male" ends or two "female" ends is useless and won't do its job. 

Many were quick to see the irony of the well-meaning advertisement: 

Of course, this could also lead to a conversation about the growing corporatization of Pride-related activities, which is something that has irked LGBT activists as well. Why must seemingly every company issue some sort of virtue-signaling avert?